Adult creators say Meta lets its AI chatbot sext while curbing their accounts

OnlyFans creators are questioning why Meta lets its AI chatbot Muse talk dirty with adult users while their own accounts on Instagram and Facebook face frequent restrictions, according to a Wired report.

Muse is Meta’s always-on AI agent, built like a message thread that can access a user’s calendar and email to handle tasks such as canceling a conflicting appointment. Meta’s distribution through Instagram and Facebook helped push the Muse app to the top of download charts in its first month. The app is restricted to users 18 and over, and Meta has said it’s acceptable for those adult users to have sexually explicit text conversations with Muse. The agent generates explicit text but not images or video.

Vanniall, an OnlyFans creator based in New York City, told Wired she deals with hyperrealistic deepfakes of herself circulating online and struggles to keep her Instagram account in good standing. Her account, which has more than 100,000 followers, is currently restricted and can’t be viewed without logging in. She called it unfair that Meta profits from an AI agent that can be sexual while limiting what real adults can post. She said she won’t use Muse and urged others not to download it, citing concerns about handing Meta more personal data.

Meta spokesperson Tracy Clayton told Wired that a private, one-to-one conversation between an adult and an AI agent on an 18-plus platform is different from marketing or promoting services on a general social media platform. A Meta spokesperson separately said the company would not “block legal adult behavior” within Muse.

Creators point to a double standard

Jiz Lee, who runs an OnlyFans account and has worked in queer porn production, told Wired that AI is “already being allowed to do more than humans would get away with.” Lee said Meta has flagged their Instagram posts for removal in the past and connected broader censorship of adult content to FOSTA-SESTA, a 2018 law that changed Section 230 protections and led many platforms to restrict adult material. Lee also said they want more clarity on how Muse was trained and whether performers whose data may have been used were compensated.

Tony Genius, who also runs an OnlyFans account and appears in adult films, said he is on his seventh Instagram account in five years. He questioned why Meta built Muse as a separate adults-only app rather than creating a similar dedicated space for human creators, floating the idea of something like “Instacam.” Genius said he worries about fully AI-generated porn eventually displacing human performers, though he said he would consider collaborating with a tech company on an AI version of himself that fans could message.

Meta has not said whether it plans to loosen restrictions on adult human creators to match the latitude it gives Muse, or whether it will publish more detail on how the agent was trained. Wired’s reporting suggests that question, along with how other platforms like X and Bluesky continue to handle adult content, will keep shaping where creators choose to build their audiences next.